Marketing via outreach email we know can go terribly wrong. We have seen people’s domains be blacklisted and all legitimate email getting caught in spam filters, people have actually been turned OFF by poorly written emails,
Here are some tips on 4 Best Tips on Email Marketing to make sure your next campaign creates some excellent results.
Make It Hyper-Personalized
Our average email open rate is 50%. In the past year, we have set hundreds of sales meetings through our emails for multiple companies. When we create these emails, they are very well thought out and constructed in a way that follows a recipe for success.
Our first tip is that it should be hyper personalized. Your email should be drafted in a way that it makes your prospects feel like they are the ONLY person you are talking to. The feeling that your prospect should have is that they are the only person that matters. Before sending them an email, take a look at their profile so that way you can have some context. You can use what you’ve learned about them to make the email more personable. If they feel like you are sending only one email vs. blasting out emails, then they will more likely respond to you.
How can you make your emails more personable? What part of your email writing sounds like you are blasting instead of personalizing?
Dynamic Wording is Best
Our second tip is that your emails need to be DYNAMIC. Although most emails have different messaging, they have the same boring, generic cadance that sounds something like “I hope all is well” or “Our company does x,y,z and would like to help you”. This is NOT DYNAMIC. Dynamic is standing out from everyone else in their inbox. Your emails need to be so engaging that it will capture your prospects’ ATTENTION. Combined with our last tip of hyper personalization, it will get prospects to respond back to you and not just lost in their email inbox. Dynamic also means using DYNAMIC WORDS. Dynamic words are words that elicit strong emotion. Find out what kind of emotion that you want your prospects to feel after reading your email and then find words that will elicit that emotion.
How can you make your current emails more DYNAMIC? What do you want your prospects to feel? What words can you add in your emails that will elicit those emotions?
Identify Pain Points
I’ve seen so many emails where the sender is only sharing what they want and have. They put no thought into what their prospect wants. In some cases it can even hurt your reputation by sending a poor email. Only thinking about what you want will lead to no responses, emails marked as spam, or the dreaded “not interested”. Remember that every single one of your prospect is listening to the WIIFM radio which stands for What’s In It For Me? What’s the biggest problem that they have and how can you express it in a way where they WANT to meet with you. This can also be taken too far. We often see emails where there are multiple pain points listed as bullet points. This is a BIG mistake because now it violates the first tip we gave you of being HYPER PERSONALIZED. Listing benefits and pain points looks generic, salesy, and leads to no one responding.
Are you addressing your prospects’ pain points in your emails? What is your prospect’s biggest pain point? Are you tuned in to your prospect’s WIIFM radio station?
Cause ACTION using one concise Call to Action
Our last tip is to have one CTA. CTA stands for call to action. Many people make the mistake of having multiple call to actions. Having multiple call to actions will overwhelm the prospect to the point where they will not respond to ANY call to action. Another mistake that many people make is that the call to action is not CLEAR. What is it that you want from them? Is it a call? A meeting? Make this CLEAR and your prospects will appreciate it.
BONUS TIP: Shorten your emails. The best emails are emails that have a maximum of 4-5 sentences. Long emails are boring and will disengage your prospects. Think of this like a conversation with someone who meanders. If you’re having a conversation with someone that does not get to the point, chances are you would feel impatient. Emails are the same way. If you’re having a hard time keeping your emails to a maximum of 4-5 sentences, keep editing and revising it until you have 4-5 sentences. Even when you think it is concise enough, revise it again.
Do you only have one CTA? How can you make your CTA more clear? How long is your email? How can you make it more concise?
That’s it! Hope you found this useful. We certainly would have been happy to get this advice earlier on in developing our outreach email services.
