Should you use inbound or outbound marketing for your business?
We get asked this question by companies all the time. To answer this question we need to understand the difference.
Inbound marketing is when prospects and leads are attracted to your content and company and are inquiring your products and services.
Outbound marketing is when you are actively going out to find prospects and leads who will want your products and services.
The truth is that to be a great company you need to know which strategy to use, when to use one or the other, who to use it with, and how to use it.
For example, it would not make sense to use a heavy inbound marketing when you’re a really early stage startup. It also wouldn’t make sense to use outbound marketing when you’re dealing with customer type that does not respond well to outbound marketing.
There is a lot of learn in strategizing inbound and outbound marketing. We recommend finding a consulting company that will help strategize which, when, how, and who to use each strategy for.
Here are the strengths and weaknesses of the outbound marketing that you’re using right now:
Strengths
1) Can reach people that would have otherwise not heard about you
2) Can control conversations easier than inbound marketing
Weaknesses
1) ROI on cost and yield is not worth it a lot of times
2) Communication can often times be one sided
It is crucial for companies to know the strengths and weaknesses of their marketing strategy and combat it. Find an expert that can assess your current strategies and how to improve it to generate more prospects and leads
Here are the strengths and weaknesses of the inbound marketing that you’re using right now
Strengths
1) Easier to automate than outbound marketing which could end up saving hundreds of hours
2) Can reach more people easier and is cost effective
3) Gets permission from the prospect and is non-invasive
Weaknesses:
1) Can take a lot of initial time to get results
It is crucial for companies to know the strengths and weaknesses of their marketing strategy and combat it. Find an expert that can assess your current strategies and how to improve it to generate more prospects and leads
